Ronnie Patterson is the founder of MagnÜron. After more than a decade playing guitar in local bands and 14 years of factory shifts while caring for his mother, he earned a B.S. in Engineering Management Technology and certifications in Lean Six Sigma Green Belt and project management. He writes practical guides on small business and life skills.
Customer lifetime value is the profit one customer brings over time. Learn the simple formula, see salon and landscaper examples, and compare it with CAC.