Unit Economics: How to Know If Each Sale Makes You Money
Unit economics shows whether each sale or customer makes you money. Learn the key formulas, see a worked meal prep example and how to improve your numbers.
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The Psychology of Money Summary: Morgan Housel’s Lessons for Business Owners
Morgan Housel's The Psychology of Money shows behavior beats brilliance. Key lessons on compounding, room for error, saving and knowing when it's enough. -
Never Split the Difference Summary: Chris Voss’s Negotiation Tactics for Small Businesses
Chris Voss's Never Split the Difference turns hostage negotiation into everyday tactics. Learn mirroring, labeling, calibrated questions and more. -
Purple Cow Summary: Seth Godin on Being Remarkable in a Crowded Market
Seth Godin's Purple Cow says good products are invisible. Learn why remarkable beats safe, who sneezers are and how a small business can stand out. -
Start With Why Summary: Simon Sinek’s Golden Circle for Small Businesses
Simon Sinek's Start With Why argues people buy why you do it, not what you sell. Here are the Golden Circle, the celery test and how to apply them. -
Average Order Value (AOV): How to Calculate It and Raise It
Average order value is what customers spend per order. Learn the formula, see a worked online shop example and simple ways to raise it profitably. -
Churn Rate: How to Calculate It and Keep More Customers
Churn rate is the share of customers you lose each period. Learn the formula, see how 5% a month adds up for a small gym, and ways to reduce it. -
Net Promoter Score (NPS): How to Measure Customer Loyalty
Net Promoter Score measures how likely customers are to recommend you. Learn the formula, see a worked example and how to turn feedback into fixes. -
Income Statement (P&L): How to Read a Profit and Loss Statement
The income statement, or P&L, shows whether your business made money. See each line explained, a worked print shop example and the checks that matter. -
Balance Sheet: How to Read One for Your Small Business
A balance sheet shows what your business owns, owes and is worth on one day. Learn the equation, see a worked bakery example and the ratios that matter.
