Small Business KPI Dashboard

Magnuron Small Business KPI Dashboard

Small Business KPI Dashboard

Enter this month’s and last month’s numbers. Your dashboard updates as you type, and your entries are saved in this browser only.

Your numbers

MetricThis monthLast month
Showing example numbers for an imaginary small online shop. Replace them with your own.

This month vs last month

Your KPIs

Health colors (general guidelines only, these vary by industry):HealthyWatchNeeds attention

Formulas: gross margin = (revenue − COGS) ÷ revenue. Net profit = revenue − COGS − operating expenses. Runway = cash ÷ monthly loss. Conversion = new customers ÷ visitors (or ÷ leads). CAC = marketing spend ÷ new customers. LTV = revenue per customer per month × gross margin × average lifespan in months. Churn = customers lost ÷ customers at the start of the month.

Chart: *marketing is shown separately but is already included in operating expenses. Want to dig into one number? Try the free business calculators.

This dashboard is for educational purposes only and is not financial, tax, or legal advice. Results are estimates based on the numbers you enter. The health colors are general guidelines, not standards for your industry.

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